Autostrada

🚙 Autostrada
Rug system designed by Lapo Binazzi
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Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city`s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll`s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc_tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #archizoom #archizoomassociati #mies #mieschair #miesarmchair #stellastellina #stellastellinarug #ddl #studioddl #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #autostrada #autostradarug #lapobinazzi