JOE, THE FIRST MONOGRAPH BY POLTRONOVA
Centro Studi Poltronova (the Poltronova Research Center) was created in 2005, among other purposes, to build an archive of important documents related to the historic Poltronova brand. The research work has led to the edition of a series of publications
Joe
With the opera "Joe" the designers De Pas, D’Urbino and Lomazzi, in 1970 wanted to express their admiration for one of the great myths of the American collective imagination, the baseball champion Joe DiMaggio. On the model we worked a lot: