Sanremo

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city`s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll`s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #safari #safarisofa #sanremo #sanremolamp #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #safari #safarisofa #sanremo #sanremolamp

🌴Sanremo
Floor lamp designed by Archizoom Associati
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The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
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«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

🌴Sanremo
Floor lamp designed by Archizoom Associati
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The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
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«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

🌴Sanremo
Floor lamp designed by Archizoom Associati
.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
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«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

Sanremo, floor lamp by Archizoom, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022.
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Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room.
The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio`s declaration of intent, summarized in the text Design d`invenzione e design d`evasione.

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📍 Palazzo Bovara, corso Venezia 51, Milan
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💡 Exhibition design by @calvibrambilla
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📷 Photo by @serenaeller
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🙏 Thanks to @elledecoritalia
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Safari and Sanremo by Archizoom, Afro-Tyrolean Kitsch, Fondazione Sozzani, Milan Design Week 2022.
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📍 @fondazionesozzani, 10 Corso Como, Milan
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #archizoom #archizoomassociati #safari #safarisofa #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #fondazionesozzani #10corsocomo #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Safari and Sanremo by Archizoom, Afro-Tyrolean Kitsch, Fondazione Sozzani, Milan Design Week 2022.
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📍 @fondazionesozzani, 10 Corso Como, Milan
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #archizoom #archizoomassociati #safari #safarisofa #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #fondazionesozzani #10corsocomo #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

🖼 Ofelia, Spera and Vanitas
Small mirror and photo holder designed by Superstudio
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This series of small mirrors and a photo holder by Superstudio began with the idea of using scraps from the processing of marble. An operation of bricolage, rather than creation, as the Florence-based group stated at the time.
Careful milling of the irregular marble pieces makes them become the precious support for a mirror and for two sheets of methacrylate to use as photo frames. Ofelia, Spera and Vanitas, ahead of their time, represent a project of transformation capable of granting a new, refined aesthetic to industrial scrap.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #superstudio #ofelia #spera #vanitas #sanremolamp #sanremo #archizoomassociati #archizoom #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly #photoholder #smallmirror