Ultrafragola

Poltronova presents some of its most iconic pieces at Casa Italia, at Le Pré Catelan, for the XXXIII Olympic Games in Paris from July 26 to August 11, 2024.
The architectural project of Casa Italia combines new and existing elements, with spaces created through the use of a semi-transparent fabric that enhances the 19th-century architecture of Le Pré Catelan.
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#Paris2024 #Olympics #CasaItalia #MoreThanSport #OlympicGames #Poltronova #PoltronovaRevolution #Ultrafragola #SofoSofa #JoeJeans #Architecture #Design #CessatoAllarme #T02 #TappetoStella

Poltronova presents some of its most iconic pieces at Casa Italia, at Le Pré Catelan, for the XXXIII Olympic Games in Paris from July 26 to August 11, 2024.
Poltronova is present with the Joe Jeans armchair, the Cessato Allarme clothes–stand, the Ultrafragola mirror, the Sofo modular seating system with T02 coffee tables and the Stella rug.
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#Paris2024 #Olympics #CasaItalia #MoreThanSport #OlympicGames #Poltronova #PoltronovaRevolution #Ultrafragola #SofoSofa #JoeJeans #Architecture #Design #CessatoAllarme #T02 #TappetoStella

🌈 Step into Poltronova’s hyper pop world, curated by the visionary Donatello D’Angelo (@donutsinho) from D’Apostrophe (@_d_apostrophe_)! 🚀✨ Experience a burst of color and creativity at our latest Milano Design Week showcase. Our stand reimagines iconic Poltronova pieces with vibrant colors and bold patterns, creating an immersive hyper pop experience like no other.
🎨 From sofas to lamps, each item in our catalog is transformed into a work of art. Dive into our stand and let the fusion of styles transport you into a world of design reinvention!
💡 Which piece inspires you the most? Share your hyper pop vision with us! Tag #Poltronova and #HyperPoltronova to join our creative community and discover the most innovative fan creations.
🚀 Don’t miss out on this unique design experience. Join us in Poltronova’s hyper pop world, curated by Donatello D’Angelo, and prepare to be amazed! 🔥
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#sottsass #ultrafragola #cessatoallarme #superonda #archizoom #DesignInspiration #InteriorDesign #ModernDesign #ContemporaryArt #ArtisticFurniture #ColorfulDesign #DesignCommunity #CreativeSpaces #DesignLovers #HomeDecor #DesignGoals #ArtAndDesign #ArchitecturalDesign #FashionMeetsDesign #DesignTrends #InnovativeInteriors #FurnitureDesign #DesignInfluencers #InstaDesign #DesignCulture #CreativeMinds

Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
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A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller @ellerstudio
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Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio
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Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
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During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions.
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SOFT
Fabrics and upholstery take shape in surprising sculptural elements. In the bedroom space, the Ultrafragola and Vanitas mirrors, the Mies armchair, and the Canton bench mark the perimeter of the room, where geometries merge seamlessly to create a “smooth” effect.
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#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #superstudio #vanitas #ultrafragola #sottsass

🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
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During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller / @ellerstudio
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly

🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
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During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller / @ellerstudio
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly

🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller / @ellerstudio
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinital y