@poltronova on Instagram
NEW DAY. NEW LIGHT. 🌼✨
Some lights illuminate a room. Others illuminate an idea.
Designed by Superstudio for Poltronova in 1967, Passiflora is far more than a table lamp. Born from a painted cardboard prototype created for the legendary Superarchitettura exhibition (1966), one of the founding manifestos of Radical Design, it transformed an experimental object into a luminous domestic sculpture.
Its deformed column oscillates between nature and artifice, creating an object that is both functional and conceptual. Produced in yellow and opaline white PMMA, Passiflora emits a soft, diffused light while preserving the playful ambiguity that defined Superstudio’s revolutionary approach to design. More than fifty years later, it continues to challenge what a lamp can be.
📍 Made in Italy by Poltronova.
#Poltronova #Superstudio #PassifloraLamp #ItalianDesign #LightingDesign
📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio
SOME PROJECTS LIVE BEYOND THE OBJECT. 🍅
During Milan Design Week 2026, Tomato brought together many of the things we care about most: design history, contemporary culture, craftsmanship, conversation and people.
Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returned through an exclusive collaboration between @chloe and Poltronova. Developed and produced by Poltronova in collaboration with the designer’s heirs, the project carefully translates Adam’s original vision into contemporary production while preserving its distinctive sculptural identity.
Crafted in naturally tanned leather and available in cream, cognac, sand and black, Tomato transforms a familiar organic form into a soft, oversized seating object that sits somewhere between furniture, sculpture and design statement.
Presented inside Chloé’s boutique on Via della Spiga during Milan Design Week, the project became the setting for an evening of encounters, conversations and shared enthusiasm for design.
Moments like these remind us that design is never only about objects. It is also about the communities that gather around them, the dialogues they generate and the new connections they make possible.
Thank you to everyone who joined us and helped make this remarkable project part of the present once again.
📍 Chloé Boutique, Via della Spiga, Milan
🍅 Tomato armchair by Christian Adam (1970)
📸 Cover photography by Camille Vivier @camille_vivier
#Poltronova #TomatoArmchair #ChristianAdam #Chloé #MilanDesignWeek2026
WE’RE STILL THINKING ABOUT THIS PROJECT. 🍅
Some collaborations deserve more than a week of attention.
Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returns today through an exclusive collaboration between @chloe and Poltronova.
Developed and produced by Poltronova in collaboration with the designer’s heirs, Tomato is far more than a re-edition. It belongs to a design language where seating has never been just seating.
Think of Joe.
Superonda.
Safari.
Objects that challenged the conventional idea of furniture through form, scale and behaviour.
Tomato follows the same path. Its soft, sculptural silhouette transforms comfort into something expressive, symbolic and unexpectedly contemporary.
Redeveloping Tomato for contemporary production meant translating a remarkable design from 1970 into today’s manufacturing standards while preserving the integrity of Christian Adam’s original vision. It is this dialogue between archive, research and industrial expertise that allows important projects to return without losing what made them extraordinary in the first place.
Some objects belong to history.
Others keep making history.
📸 Photography/video overlay:
- Camille Vivier @camille_vivier
- @gianlucagaru
- Archive material / found
#Poltronova #TomatoArmchair #Chloé #DesignHistory #MilanDesignWeek2026
A DIALOGUE BETWEEN TWO WORLDS. 🍅
🍅 Tomato armchair by Christian Adam for @poltronova × @chloe (1970)
On the occasion of Milan Design Week 2026, @chloe, under the creative direction of @chemena Kamali, presents an exclusive re-edition of the Tomato armchair (1970).
Developed and produced by Poltronova in collaboration with the designer’s heirs, the project has been carefully re-engineered for contemporary production, preserving the integrity of Adam’s original vision while refining its construction through today’s manufacturing techniques.
Crafted in naturally tanned leather, the re-edition is available in four colourways—cream, cognac, sand and black—bringing renewed definition to its soft, sculptural form.
More than a re-edition, Tomato reflects Poltronova’s ongoing commitment to bringing remarkable design back into the present with the same care, research and experimental spirit that shaped it in the first place.
📸 Photography by Camille Vivier @camille_vivier
#Poltronova #TomatoArmchair #Chloé #MilanDesignWeek2026 #ItalianDesign
SHADOWS OF A RADICAL ICON. 🖤
At Milan Design Week 2026, the Sanremo Floor Lamp by Archizoom Associati for Poltronova reveals one of the most fascinating aspects of its design: its ability to shape space through shadow as much as through light.
Originally conceived in 1968, during the height of Italy’s Radical Design movement, Sanremo transforms illumination into a visual event. Its transparent elements diffuse light outward, generating graphic, almost botanical shadows that extend across surrounding surfaces and become part of the object itself.
Rather than simply lighting a room, Sanremo creates an atmosphere. Light, reflection and projection interact continuously, blurring the boundaries between functional object, sculpture and environmental installation.
More than five decades after its creation, the lamp remains a powerful expression of the experimental vision that defined Archizoom Associati and helped reshape the language of contemporary Italian design.
A reminder that sometimes the most compelling part of an object is not the object itself, but the space it transforms.
✨ Where does the lamp end, and where does its shadow begin?
📍 Salone del Mobile, Milan Design Week 2026 @isaloniofficial
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @d_apostrophe @donutsinho
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#Poltronova #SanremoLamp #ArchizoomAssociati #Sanremo #FloorLamp
Surface becomes volume. Pattern becomes landscape.
Terrazzo Quarry: a seating system by Bethan Laura Wood for Poltronova
Soft and monumental, the upholstered elements evoke rocks emerging from an imaginary ground, where material and decoration merge.
Configurable as a compact arrangement or scattered across a space, Terrazzo Quarry is a new entry in the Poltronova collection.
The Terrazzo pattern, developed by Bethan Laura Wood in 2022 from a Venetian residency, takes inspiration from seminato floors and translates into an exclusive textile where gem-like fragments surface across the fabric — a “super fake” terrazzo in dialogue with Poltronova’s experimental vision.
For Milan Design Week 2026, the project came to life as an immersive installation at Serapian’s boutique in via della Spiga 42 — created for the Mestieri d’Arte Bokashi SS26 capsule collection, transforming one of Milan’s most iconic addresses into a vibrant, otherworldly landscape.
@serapianmilano @bethanlaurawood
📸 Courtesy of Serapian
#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #Serapian
